Introducing the service of setting the consent mode of the GDPR v2 advance cookie with Google tags
Subject: Important Update: Implementing Google Consent Mode V2
In response to the requirements set forth by the Digital Markets Act, Google has announced the mandatory implementation of Consent Mode V2 by March 2024. Failure to incorporate this feature will result in the deactivation of Google Ads retargeting capabilities and GA4 audience list functionalities, which are crucial for optimizing your Google Ads campaigns.
If you're currently utilizing retargeting strategies through Google Ads or employing GA4 audience lists, it is imperative to integrate Consent Mode V2 by the specified deadline to ensure uninterrupted campaign performance.
Service Offering:
I am prepared to implement a cookie consent management platform (CMP) of your choice via Google Tag Manager (GTM) on your website. This service includes:
Adjusting the behavior of your tracking tags based on users' consent status.
Implementing the advanced features of Google Consent Mode V2 for GA4 and Google Ads, potentially restoring up to 70% of ad-click-to-conversion pathways that might otherwise be lost due to user cookie consent preferences.
Experience with Cookie Consent Platforms:
I have extensive experience working with several cookie consent platforms, including:
CookieBot
Usercentrics
Quantcast Choice
OneTrust
CookieYes
If you utilize a different CMP tool or CMS, please rest assured that I can accommodate those preferences as well.
Feel free to reach out with any questions. I am here to assist you in navigating these updates efficiently.
Thank you for your attention to this important matter.
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